The snowboard world has lost its most influential leader. @jakeburton77 was the driving force behind making our sport what it is today. From resort acceptance, to product development, to curation of athletic talent, and the art form of creativity that snowboarding has become, Jake was pushing our sport forward for the last 42 years. We are grateful for your undying passion that has given millions of us the greatest feelings of freedom that we get to enjoy in life. your legacy will live on for as long as there is snow on planet Earth. Our deepest condolences and all of our love to @donnacarpenter and your family in this time of their grief and sorrow. Thank you for everything Jake. I'm sure Craig has some lines picked out for you already. #rideonjake